What's the gap between your AI Personas and real humans?

Smaller than you'd expect for routine questions, larger for emotional or contextual ones.

AI personas are consistent in their stated preferences and behaviors across conversations; real people are more variable. AI personas lack the lived experience that drives real consumer choices — they've never bought your product, can't be surprised by it, and don't have social context.

For most concept-testing and preference research, AI personas are close enough to be useful. For deeply emotional or high-stakes decisions — pricing, brand identity, health-related choices — validate with real users before committing. AI personas are an input, not a substitute for field research.